Case Study: Kitara Media achieves scalable, real-time analytics with NorthBay Solutions and AWS Redshift

Kitara Media manages nearly 500 million monthly video ad views with NorthBay

Kitara Media, a leading digital media and technology company, faced the challenge of managing fragmented and manually processed data from the complex online advertising market. This made it difficult to track ad performance, identify fraud, and optimize revenues. They engaged NorthBay to implement a modern data management solution on Amazon Web Services.

NorthBay implemented a data warehouse solution using Amazon Redshift to collect and process hundreds of millions of rows of data daily. This provided Kitara Media with cost efficiency by avoiding major capital expenditures, flexibility to scale with a few clicks, and real-time data management during peak traffic times. The solution enabled agile analytics and supported the company's business growth.

Kitara Media