Case Study: Culina Health elevates its brand and messaging with North Street Creative

Culina Health refreshes its brand to support 10,000+ patients with North Street Creative

Culina Health, a leading clinical nutrition startup, sought a new brand identity to differentiate itself and sustain its rapid growth within a crowded online market. They engaged North Street Creative to undertake a comprehensive brand refresh to help them stand out from competitors offering medically unsound advice and to better reflect their unique blend of expertise and inclusivity.

North Street Creative implemented a full rebrand through a discovery process that included workshops and interviews. The solution included a redesigned logo, a new visual identity, and a messaging platform that positioned Culina Health as both credibly expert and deeply empathetic. This refreshed brand helped the practice continue its momentum, having already helped over 10,000 patients and established significant insurer partnerships.

Culina Health