North Star Inbound
7 Case Studies
A North Star Inbound Case Study
Shiny Smile Veneers, a provider of snap-on veneers, faced a significant decline in site traffic following a major Google algorithm update. To regain their traffic and brand visibility, they partnered with the SEO vendor North Star Inbound for a targeted content strategy.
North Star Inbound conducted an audit and implemented a strategy that included pruning thin content, creating new informational blog posts targeting specific keywords, and executing digital PR campaigns. This approach drove over $125,000 in revenue from organic traffic, generated 577 follow links, and increased purchases from informational content by 30%. The vendor's work successfully reversed the negative traffic trend and increased the client's domain authority.