Case Study: Self Financial boosts organic traffic and credit-builder sign-ups with North Star Inbound

Self Financial adds 50,000+ organic visits with North Star Inbound

Self Financial, a fintech company offering credit-building products, faced a significant challenge when its website traffic drastically declined following a Google algorithm update. Their existing content was stagnant and no longer driving traffic, rankings, or customer sign-ups. To regain their visibility for core terms, they approached North Star Inbound for content marketing and SEO services.

North Star Inbound implemented a strategy that included a comprehensive content audit, refocused keyword research targeting low and medium difficulty terms, and improvements to E-E-A-T signals through expert partnerships. They also developed a streamlined compliance process for the highly regulated financial content. The results from North Star Inbound's work were substantial, driving over 50,000 additional monthly organic visitors, capturing 51 SERP features, and helping the blog drive over 685 new customer account sign-ups.

Self Financial