Case Study: Preply achieves 4,000+ links and 41% organic traffic growth with North Star Inbound

Preply earns 4,000+ links in 20 months with North Star Inbound

Preply, a tutoring marketplace for language learning, faced the challenge of building authority and brand recognition to compete with established brands like Duolingo and Babbel. To support their global expansion after a Series B funding round, they partnered with North Star Inbound for an aggressive Digital PR strategy.

North Star Inbound implemented a strategy leveraging unique surveys and data studies to position Preply as a thought leader. This approach earned over 4,000 high-quality links in 20 months, including placements in the Wall Street Journal and BBC, and features on major talk shows. The work increased Preply's linking root domains by 199%, boosted their Domain Rating, and led to a 41% increase in organic traffic, allowing them to surpass their competitors.

Preply