Case Study: Preply drives 86,000+ monthly organic visits with North Star Inbound

Preply drives 86,000+ monthly organic visits with North Star Inbound

Preply, a language learning platform, enlisted North Star Inbound to grow their organic traffic and convert new learners. Their challenge was that most of their existing organic traffic came from low-intent English terminology searches, and they needed to broaden their reach to target new language learners for languages like Spanish, Japanese, and French.

North Star Inbound implemented an SEO content strategy targeting rudimentary language keywords for high-intent personas. They leveraged native-speaking subject matter experts and increased visibility with designed assets for image packs. This solution drove over 86,000 monthly organic pageviews for Preply, with their content contributing to 10% of all blog traffic despite being only 2% of the content. Their efforts helped Preply's organic traffic exceed that of competitors Babbel and Duolingo.

Preply