Case Study: HomeAdvisor achieves 619 links in 16 months with North Star Inbound

HomeAdvisor earns 619 links in 16 months with North Star Inbound

HomeAdvisor, a home services marketplace, partnered with North Star Inbound to raise brand awareness following a rebranding. Their challenge was to pivot from an irrelevant link-building strategy to one that generated high-tier media coverage focused on home renovation and buying topics.

North Star Inbound implemented a Digital PR strategy that leveraged unique data and subject matter experts to secure press placements. This approach earned HomeAdvisor 619 high-quality links in 16 months, with nearly 20% coming from sites with a Domain Authority of 70 or above, successfully passing equity to priority pages.

HomeAdvisor