Case Study: BigRentz Achieves 10x Net New Organic Traffic Growth with North Star Inbound

BigRentz grows organic traffic 10x with North Star Inbound

BigRentz, a heavy equipment rental company, hired North Star Inbound for link-building services in 2017 to grow its domain authority. After achieving significant gains, BigRentz brought in a large content marketing agency in 2018 to handle its organic growth strategy. In 2020, BigRentz challenged North Star Inbound to also produce content, creating a head-to-head test to see which agency could deliver better results.

North Star Inbound implemented a content strategy focused on creating high-quality, helpful answers to niche, high-intent search queries for users close to making a rental decision. This approach proved highly successful. The content from North Star Inbound generated 10x the year-over-year net new organic traffic compared to the other agency's content and consistently grew through major Google algorithm updates. By 2024, a single post from North Star Inbound was driving more monthly conversions than all other blog content combined, including 156 add-to-cart conversions in one month, proving the strategy's immense ROI.

BigRentz