Case Study: Supercell drives global player engagement with North Kingdom’s Royal Hogs Calling Contest

Supercell drives 282,416 submissions with North Kingdom

The customer, Supercell, sought to celebrate the launch of their Royal Hogs Evolution game update by turning it into a global participatory event. They partnered with vendor North Kingdom to create a digital experience that would allow players to submit and share user-generated content.

North Kingdom designed and developed an end-to-end experience for recording, submitting, browsing, and voting on hog calls. This included building the public-facing site and the necessary moderation tools to manage the campaign at scale. The solution was highly successful, attracting 282,416 submissions from over 50 countries and effectively transforming a routine update into a major community event.

Supercell