Case Study: Kotex educates teens about puberty and menstruation with North Kingdom's Period Planet

Kotex boosts period education with North Kingdom, earning 92% teacher approval

Working with Kotex and Ogilvy, North Kingdom was tasked with creating an educational tool to help destigmatize puberty and menstruation for 10-14 year olds. The challenge was to transform Kotex's important curriculum into an engaging and accessible experience that would empower young people to discuss these topics openly.

North Kingdom designed and developed Period Planet, a WebGL browser game featuring four distinct levels that teach through unique gameplay mechanics. The solution was successfully beta tested in Australia, where it achieved a remarkable 92% of teachers stating they would use it in their curriculum, demonstrating its significant impact and effectiveness as an educational resource.

Kotex