Case Study: North Camp Properties boosts campground occupancy with North of Eight Design & Marketing

North Camp Properties boosts seasonal occupancy with North of Eight Design & Marketing

North Camp Properties, a manager of multiple campgrounds in Wisconsin, faced significant marketing challenges due to rapid expansion. Their branding was disjointed, they lacked a system to promote open campsites, and their online presence was insufficient. They partnered with North of Eight Design & Marketing for a cohesive marketing strategy to streamline operations and elevate their brand.

North of Eight developed a new parent brand and unique sub-brands for each campground. They organized the client's infrastructure and built scalable, replicable websites with a custom booking system. Comprehensive marketing campaigns were implemented, including targeted social ads. The solution led to a measurable increase in seasonal occupancy across all campgrounds and a social campaign for one location achieved a click-through rate exceeding industry standards.

North Camp Properties