Case Study: PNO Rental moves toward net zero with Normative

PNO Rental moves toward net zero with Normative

PNO Rental, the Denmark-based international trailer rental company, wanted to accelerate its journey to net zero while improving the accuracy of its emissions reporting. Although the company had already made progress on sustainability and measured scope 1 and 2 emissions, it needed help tackling scope 3 emissions across its value chain, especially data from suppliers. PNO Rental turned to Normative and its carbon accounting platform and expertise to measure these harder-to-track emissions.

Normative supported PNO Rental with an initial spend-based scope 3 assessment, then helped refine it with activity-based supplier data through direct engagement with vendors. As a result, PNO measured 10,300 tonnes of CO2-eq in scope 3 capital goods emissions and assessed 24.5% of capital goods expenditure using activity data. Normative also helped PNO calculate 271.10 tons of operational emissions to compensate and identify four carbon removal methods—kelp sequestration, enhanced weathering, biochar, and concrete mineralization—supporting PNO Rental’s broader net zero strategy.

PNO Rental

Solvej Lee Ørnstrand

Head of People, Communication, and Sustainability