Case Study: Kauppalehti attracts 24k players with Norkon’s Fantasy Funds

Kauppalehti attracts 24k players in 5 weeks with Norkon

Kauppalehti, Finland's leading business newspaper, faced the challenge of attracting a younger audience demographic (18-34) and more female readers. To address this long-term strategic goal, the customer partnered with vendor Norkon to implement the stock market investment game Fantasy Funds.

Norkon's Fantasy Funds solution provided a gamified platform that successfully engaged the target audience. The results were significant, with the first game season attracting 24,000 players. Notably, 24% of these new registrations were women, a substantial increase compared to the average for European financial news outlets. This initiative successfully drove new traffic to Kauppalehti's main news site and laid the foundation for nurturing these new users into returning readers and future subscribers.

Kauppalehti