Case Study: Finanz Und Wirtschaft achieves 88% new registrations with Norkon’s Fantasy Funds

Finanz Und Wirtschaft reaches 88% new registrations with Norkon

Finanz und Wirtschaft (FuW), Switzerland's leading business newspaper, sought to reach a new, untapped audience and convert them into subscribers. To meet this growth challenge, they partnered with vendor Norkon to implement its Fantasy Funds stock market investment game.

Norkon's solution involved an eight-week gamification campaign supported by a strong marketing plan. The initiative was a major success, attracting 17,000 players. The most significant result was that 88% of these players were newly registered users, dramatically expanding FuW's audience reach and providing a new pipeline for potential subscriber conversion.

Finanz Und Wirtschaft (FuW)