Case Study: DN Media Group drives reader conversion with Norkon’s financial portal

Dagens Næringsliv drives one-third of web traffic with Norkon

Dagens Næringsliv, Norway's leading financial newspaper, needed to meet its readers' constant demand for quick, personalized financial information on its DN Investor portal. The challenge was to immediately serve visitors with relevant data and insights to cater to a targeted audience with short attention spans. To address this, they partnered with vendor Norkon and its Pulse technology.

Norkon's Pulse solution provided real-time, personalized financial data and news, enabling a highly tailored user experience. This implementation allowed readers to see their preferred tickers and watchlists across the site. The results were significant, with the Investor portal now accounting for one-third of DN's total web traffic and attracting 50,000 daily visitors, proving critical for driving reader registrations and subscriptions.

Dagens Næringsliv (DN Media Group)