Case Study: Dagens Industri attracts 17K+ players with Norkon’s Fantasy Funds game

Dagens Industri attracts 17K+ players with Norkon

Dagens Industri, Sweden's primary financial newspaper, sought new ways to attract and engage readers, retain subscribers, and provide a risk-free stock market trading experience. To meet this challenge, they turned to vendor Norkon and its Fantasy Funds stock market trading gamification platform.

Norkon's solution was the Drömportföljen seasonal online trading game, powered by Fantasy Funds. Using real-world data, the game provided an engaging and educational tool for users. The initiative was a major success, attracting over 17,000 players who created more than 21,000 portfolios. This resulted in increased website stickiness for Dagens Industri, leading to a growth in readers and subscribers.

Dagens Industri