Case Study: Äripäev achieves audience growth with Norkon’s investment game

Äripäev drives 11,056 players and 4,000+ new leads with Norkon

Äripäev, Estonia's leading financial and business news publisher, faced the challenge of reaching and converting new audiences in a highly saturated domestic market. Their goal was to find a new, interactive format to make investing more approachable and lower barriers to entry for beginners. To achieve this, they partnered with the vendor Norkon.

Norkon implemented its Fantasy Funds platform to create the "Investor Toomas" investment game for Äripäev. The solution combined fantasy investing mechanics with real-world portfolios and social competition. This initiative resulted in 11,056 players and over 4,000 new leads, successfully driving significant audience growth and engagement for the publisher.

Äripäev