Case Study: Veikkaus achieves personalised customer experiences with Nordcloud's machine learning recommendation engine

Veikkaus serves millions of recommendations with Nordcloud

Nordcloud partnered with Veikkaus, the Finnish state-owned national betting agency and the country's largest e-commerce business, to address a key challenge. For a website offering many services, customers found it difficult to locate relevant content, which impacted overall engagement and satisfaction.

The solution was a real-time recommendation and optimization engine built using supervised and reinforcement machine learning. Developed by Nordcloud, this system personalizes content for users on Veikkaus.fi and external channels, serving millions of personalized recommendations. The engine continuously learns and improves, significantly enhancing the user experience by placing tailored content front and center.

Veikkaus