Case Study: Veikkaus achieves personalized customer experiences with Nordcloud

Using machine learning to provide a personalised experience

Veikkaus, Finland’s state-owned national betting agency, needed a better way to surface relevant content across a large website with many services and products. Nordcloud worked with Veikkaus on application development, UX engineering, and machine learning to tackle the challenge of delivering more personalized experiences for users based on their behavior and preferences.

Nordcloud built a real-time recommendation and optimization engine with supervised and reinforcement machine learning that personalized content across Veikkaus.fi and external advertising channels. The system continuously learned and improved over time, serving millions of recommendations and helping increase customer satisfaction and engagement, though the case study does not provide a specific quantified uplift.

Veikkaus