Case Study: Veikkaus achieves a top 5 gamified lottery ticket with Nordcloud

Gamifying an online lottery ticket

Veikkaus, Finland’s government-owned betting company, wanted to create a visually exciting online lottery ticket with casual gameplay and a clear concept—one that included explosions. They partnered with Nordcloud for application development, building on previous successful lottery tickets Nordcloud had delivered for Veikkaus, including Flaxi, Ka-Ching! and Mayan Aarre.

Nordcloud helped turn the idea into RoBoom, a gamified lottery ticket featuring exploding robots, strong visuals, HTML5 animations, and a sound algorithm designed to maximize randomness and suspense. The launch was an instant success: RoBoom became one of Veikkaus’ most successful lottery tickets and reached the top 5 among more than 40 e-lottery tickets, with especially strong appeal to young men.

Veikkaus

Harri Järvinen

Veikkaus