Case Study: Swedish Match achieves future-proof e-commerce with Norce

Swedish Match launches e-commerce in 1 year with Norce

Swedish Match, a leading smokeless tobacco manufacturer, faced the challenge of launching a direct e-commerce channel to complement its retail partners. They needed a future-proof platform that could integrate with their existing CMS (EPi) and ERP systems, avoid channel conflicts, and manage product information without a dedicated PIM system. They partnered with the vendor Norce to implement its e-commerce platform.

Norce provided a headless e-commerce platform with a built-in PIM system and flexible APIs, enabling seamless integrations with Swedish Match's existing infrastructure. The solution included features like a subscription service and a course booking system. As a result, Swedish Match quickly launched a new direct sales channel that delivered a seamless customer experience, strengthened its brand, and complemented its retailers' business. The vendor Norce delivered a flexible and scalable platform that exceeded expectations for time-to-market and consumer response.

Swedish Match