Case Study: String Furniture launches 5 new countries in 4 months with Norce

String Furniture launches 5 new countries in 4 months with Norce

String Furniture, a Scandinavian design company, faced a significant challenge in scaling its direct-to-consumer sales internationally. Their previous e-commerce platform could not handle the administrative complexity of launching in new markets, managing multiple currencies, VAT rates, and a complex product range. This inability hindered their swift global expansion, leading them to seek a new solution from Norce.

Norce provided a headless, API-first commerce platform with a strong PIM (Product Information Management system) that served as a foundation. This allowed String Furniture to build a custom service layer on top to manage their multi-market complexities. With the Norce solution, String launched five new European direct-to-consumer markets within just four months, achieving the flexibility and speed to enter new markets as fast as they can set prices.

String Furniture