Case Study: HYMA Group boosts cost efficiency with Norce Commerce

HYMA Group boosts EBIT to 55.5 MSEK with Norce

HYMA Group, a Nordic outdoor and specialist retail group, faced the challenge of competing in a saturated ecommerce market where standard features like pricing and delivery were no longer differentiators. Their goal was to achieve superior cost efficiency to improve margins, but they needed the ability to act on small details quickly without turning every idea into a costly vendor project. To solve this, they upgraded to Norce Commerce Enterprise.

By implementing Norce's solution, HYMA gained a single-tenant environment and full access to the Management API, which allowed their in-house team to build automated systems like a competitor-driven pricing engine. This enabled them to rapidly script small, targeted improvements. The results were significant; in 2025, HYMA reached an all-time high of 1.155 billion SEK in revenue with an EBIT of 55.5 million SEK, exceeding budget in a difficult market. Norce provided the flexible platform that supported their growth without limitations.

HYMA Group