Case Study: Hälsokraft doubles sales with Norce

Hälsokraft is being digitized with modern E-commerce and has doubled their sales

Hälsokraft, a nationwide chain of around sixty health food stores, wanted to digitize its business and create a true omnichannel experience that connected online and in-store channels. To do this cost-effectively and in a way internal teams could manage, the company chose Norce for its eCommerce engine, alongside Voyado and Depict for loyalty, CRM, and personalization.

Norce implemented a shared back-end for Hälsokraft’s B2B and B2C channels, simplifying integrations and making it easier for staff to maintain and update the site without developer support. The transformation helped Hälsokraft double sales, while Depict drove a 75% increase in pages per session and Voyado reduced loyalty program costs by 15%, increased member recruitment by 180%, and raised loyalty-club sales from 50% to 75% of total sales.

Hälsokraft

Rickard Mattlar Sviestins

Chief Information Officer