Case Study: Grythyttan Stålmöbler achieves 230% of sales target with Norce

Grythyttan Stålmöbler hits 230% of sales target with Norce

Grythyttan Stålmöbler, a historic Swedish furniture brand, faced a significant challenge with its outdated digital setup. The company relied on clunky spreadsheets for product information, which required manual syncing and led to team members working with different data. CTO Daniel Källstrand Modig described the situation as unsustainable. They needed a new platform that was headless, API-first, and featured a strong PIM to centralize their data and scale with the business.

The vendor Norce was selected as it met all requirements at the right price. Grythyttan implemented Norce Commerce as the central hub for its product information, integrating it with Storyblok, Voyado Elevate, and Pyramid. The solution eliminated manual spreadsheets and provided a single source of truth for the geographically dispersed team. The results were exceptional: the company hit 230% of its sales target within months and saw a 20% increase in organic traffic, fundamentally transforming their workflow and decision-making.

Grythyttan Stålmöbler