Case Study: Blåkläder grows B2B ecommerce revenue with Norce Commerce

Blåkläder grows ecommerce from 5% to 45% with Norce

Blåkläder, a Swedish workwear brand with SEK 3 billion in revenue, faced the challenge of scaling its B2B ecommerce operations across 23 markets. With over 20,000 business accounts, each requiring specific pricing and permissions, their manual processes were inefficient. They needed a commerce engine that could handle this complexity while providing a simple, B2C-like buying experience, so they partnered with vendor Norce and implemented Norce Commerce.

Norce provided the backbone for Blåkläder's online business, managing customer accounts, pricing, and permissions through a configurable data model. This solution eliminated the need for custom development and integrated with their ERP. As a result, ecommerce grew from 5% to 45% of total revenue, now processing 31,000 web orders monthly. The administrative setup for new customers was reduced from weeks to just a few hours, enabling significant growth.

Blåkläder