Case Study: New England Honda Dealers achieve #2 national Honda sales ranking with Norbella

New England Honda Dealers jumps to #2 with Norbella

The New England Honda Dealers, a Tier 2 group, partnered with Norbella to overcome a significant market challenge. Their goal was to grow sales and market share in a region where their largest competitor, Toyota, outspent them on marketing by five times and was historically the top choice for car buyers.

Norbella implemented a comprehensive media strategy using geodata and audience targeting to guide customers through the entire purchase funnel. This approach combined digital, linear, and offline tactics to drive traffic to the website and into dealerships, including competitive conquesting against Toyota and Subaru. The results for the New England Honda Dealers were substantial: they jumped to #2 in the nation for new Honda vehicle sales, 80% of their dealerships tripled sales year-over-year, and they achieved a 110% increase in direct website traffic.