Case Study: Digital Federal Credit Union drives 14% new member growth with Norbella

Digital Federal Credit Union drives 14% new member growth with Norbella

Digital Federal Credit Union (DCU), a large credit union, was challenged by competition from both major national banks and new digital financial disruptors. To better connect with a younger audience, DCU partnered with Norbella to refresh its brand marketing efforts.

Norbella implemented a new strategy based on research, evolving the brand message to focus on what DCU could mean for members' lives rather than just savings. A digital-first media strategy and a custom performance dashboard were deployed. The solution drove significant results for DCU, including surpassing $10B in assets, a 14% new member growth rate, and over 7,000 new mortgages since the campaign launch.

Digital Federal Credit Union (dcu)