Case Study: Carbonite builds enterprise trust with Norbella’s branded podcast

Carbonite’s Breach podcast earns 265,000+ downloads with Norbella

Carbonite, a leader in data protection primarily known for its consumer offering, faced the challenge of building trust and preference with enterprise buyers. The company engaged the vendor Norbella to help connect with IT decision-makers and position itself as a thought leader in the category.

Norbella developed a branded podcast titled "Breach" in partnership with Midroll/Spoke Media. The suspenseful narrative podcast investigated history's most notorious data breaches to showcase the value of data protection. This solution achieved significant results for Carbonite, including over 265,000 downloads for season one, a #2 ranking on Apple Podcasts for Technology, and an 87% average consumption rate per episode.

Carbonite