Case Study: Genesis Scottish Open keeps queues moving and orders flowing with NOQ

Genesis Scottish Open - Customer Case Study

The Genesis Scottish Open, a major golf tournament, faced operational challenges in managing food and beverage services for 75,000 attendees across a large, remote course. Key issues included handling high-volume, fluctuating customer queues, coordinating multiple independent vendors, and processing payments reliably with poor WiFi. To address this, they partnered with NOQ and its payment and point-of-sale solution.

NOQ implemented its all-in-one handheld payment terminals and split-payments system. This provided reliable offline processing, accelerated transaction speeds to reduce queues, and automatically distributed revenue to vendors. The solution delivered measurable impact, including real-time sales insights that allowed for dynamic staffing adjustments and streamlined financial reporting. The partnership with NOQ proved so successful that many caterers adopted the terminals for their permanent operations.

Genesis Scottish Open

Brian Galbraith

co-founder and Executive Manager