Case Study: Mars Air achieves 120% increase in phone leads and 19% more RFQs with nopCommerce

Turning website into a pre-sales tool

Mars Air, a 55-year leader in air curtains, needed to turn its hacked, post-sale–focused website into a pre-sales lead-generation tool. They engaged solution partner GoldenComm and selected the nopCommerce platform to stabilize the site, support a large SKU catalog, and enable future customization for better pre-sales content and lead capture.

GoldenComm performed a full audit, delivered a mobile-first redesign and integrated the front- and back-end with nopCommerce, adding a custom product configurator, Solr-powered search, a cleaned document library, a streamlined one-page RFQ, an ROI calculator, and ongoing SEO/marketing. The new nopCommerce-based site drove measurable gains: phone leads +120% YoY, RFQs +19% YoY, website traffic +18% YoY and average session duration +17% YoY.

Mars Air