Case Study: Thunderbird Supply Company triples peak-day revenue with nopCommerce and Spinutech

Thunderbird Supply Company boosts orders 124% with nopCommerce

Thunderbird Supply Company, a specialized retailer of jewelry-making supplies, was struggling with an outdated and unsupported eCommerce website built on nopCommerce. The platform was difficult to maintain, hindered by complex custom pricing logic, and created friction for customers during critical sales events like their annual Super Sale, which limited their growth potential.

The vendor, Spinutech, executed a full upgrade and re-architecture of the nopCommerce platform. They streamlined the complex pricing and product configuration, improved the user interface and checkout flow, and enhanced backend integrations. The results were immediate and dramatic: during the next Super Sale, Thunderbird tripled its previous peak-day revenue, saw a 124% increase in orders and a 50% rise in average order value year-over-year, and acquired 136 new customers in a single day, with 72% of orders coming from new buyers.

Thunderbird Supply Company