Case Study: SignatureThings boosts average order value 50% and gains 20% more customers with nopCommerce

Store update and custom plugins increased the orders by 50%

SignatureThings, an online retailer of custom brass hardware, needed to grow sales and modernize its nopCommerce storefront. Their existing site ran on nopCommerce 3.80 and the company wanted an upgrade to nopCommerce 4.10 (.NET Core) with easier menu management, timed sale displays, faster search with suggestions and spell correction, richer customer reviews (including photo uploads), improved SEO, faster page loads, address verification, and Braintree payment integration.

Execula LLC built the new site on nopCommerce 4.10 and delivered 10 custom plugins — including a Flexible Menu, Sale/Special Timer, Solr Search, enhanced Customer Review features, SEO enhancements, lazy loading/image optimization, TaxCloud address verification, and a Braintree payment plugin. With these nopCommerce-based improvements, SignatureThings achieved a 20% increase in customers within two months and a 50% growth in average order value, alongside faster pages and a smoother search and checkout experience.

SignatureThings