Case Study: Newton Distributing achieves doubled conversion rates and 75% longer time on site with nopCommerce

Newton Distributing redeveloped site doubled conversion rates

Newton Distributing needed to replace a failing, custom shopping cart with a system that could handle thousands of products, mass edits and uploads, multi-user access, reporting, and future multi-vendor support. The redevelopment project used the nopCommerce platform and was implemented by Atilus to migrate product data out of an Access database and provide a more manageable e-commerce solution.

Atilus converted thousands of products into nopCommerce, customized the front end and search, and launched a responsive Bootstrap 4 storefront with easier cart management and mobile-first design; further work includes Google Sheets import and multi-vendor modules. The move to nopCommerce doubled conversion rates from 0.75% to over 1.5% and increased time on site by 75%, while making the site simpler to update and manage.

Newton Distributing