Case Study: Bad Ass Extension Cords achieves 50% revenue growth with nopCommerce

New microsite and branding to increase revenue by 50%

Bad Ass Extension Cords, a long-standing electrical wire and cable manufacturer and distributor, wanted to grow its online business beyond an older eCommerce setup. Although they were already on nopCommerce, the company needed a full rebrand, a consolidated product catalog, easier backend editing, better marketing/SEO, and improved conversion and product launch capabilities.

GoldenComm rebuilt and rebranded the store on the nopCommerce platform, delivering a new microsite with custom page templates, a product configurator, Solr-powered faceted search, a customized admin for easy edits, and targeted SEO/Google Shopping campaigns. The nopCommerce-based solution produced strong results: traffic up 75% YoY, average session time +10%, conversion rate +57% YoY, and revenue growth of 50% (with month-over-month comparisons showing transactions +121% and revenue +138%).

Bad Ass Extension Cords

Dan Mulhany

Director of eCommerce