Case Study: G7th doubles dealer network and boosts orders to many per day with nopCommerce

G7th Orders Went Up From a Trickle Per Year to Many Per Day Within Half a Year

G7th, a maker of high-quality guitar capos, had a poorly designed website with a failing community element and almost unusable eCommerce, and needed a new site that supported an extensible artist community, multi-currency pricing and integration with their Priam ERP. Wired In Commerce delivered the project using the nopCommerce platform (Wired In Commerce is a nopCommerce Gold Partner), addressing both creative/usability issues and backend integration requirements.

Wired In Commerce built two nopCommerce plugins—one to push orders into Priam and one to power the artist community (admin-approved profiles, YouTube embeds, image uploads, social links, unique landing pages and upvoting)—and redesigned the responsive storefront with rich imagery and simplified purchase flows. The results speak for themselves: the community grew so fast G7th had to close new registrations, the number of dealers doubled to over 1,000 within six months, and orders rose from a trickle per year to many per day, all running on the nopCommerce platform.

G7th