Case Study: Electron Microscopy Sciences boosts non-brand organic traffic with nopCommerce

Electron Microscopy Sciences Generating non-brand organic traffic to drive net new sales

Electron Microscopy Sciences, a supplier of microscopy and laboratory equipment, faced challenges with its outdated ecommerce website. The site's flat architecture and poor navigation hindered organic search traffic and product discoverability, and making updates was time-consuming. The company partnered with nopCommerce vendor Spinutech to modernize its online presence and reduce its reliance on brand-name searches for traffic.

Spinutech implemented a custom nopCommerce-based solution, developing a new website with an improved taxonomy and user experience designed around organic keywords. The result was a modern, multi-device compatible site that significantly boosted SEO performance. This led to a 17% increase in total organic keyword rankings and a 13% increase in keywords ranking in Google’s top 20, driving net new sales for the customer.

Electron Microscopy Sciences