Case Study: MPG GmbH achieves digital eyewear ordering efficiency with nopCommerce and Innovapps

Digital transformation and plugin development for MPG GmbH The Eyewear Company

MPG GmbH, The Eyewear Company, based in Graz, Austria, needed a way to integrate different ERP systems and manage mixed shopping baskets across its B2B and B2C operations. The company faced the challenge of connecting SAP S/4 HANA for spectacle frames with Lensware for custom spectacle lens production, while ensuring seamless sales and production workflows. Vendor nopCommerce was used as the e-commerce platform for the solution.

nopCommerce, implemented with Innovapps GmbH, delivered a custom Lens Configurator plugin connected to SAP and the Lensware cloud platform, allowing opticians to enter prescription and customer data directly in the webshop. The solution enabled online ordering of lenses and complete eyewear, improved efficiency across the value chain, and supported worldwide delivery. A key measurable impact was that opticians could now place orders even on Saturdays when production facilities are closed, while the plugin was validated through user acceptance tests with opticians.

MPG GmbH