Case Study: Dan’s Fan City achieves a modern, high-converting online store with nopCommerce

Dan’s‌ ‌Fan‌ ‌City - Customer Case Study

Dan’s Fan City, America’s largest independent ceiling fan retailer, needed to turn its website into a primary point-of-sale after its old Drupal CMS failed to support content personalization, modern eCommerce features, and robust analytics. To address a large, highly customizable product catalog and enable better measurement and personalization, the retailer moved to the nopCommerce platform (implemented by Bayshore Solutions).

Bayshore Solutions built the new site on nopCommerce, importing thousands of SKUs, rebuilding a custom “Design Your Fan” builder, adding payment and inventory integrations, a CDN, advanced Google Analytics eCommerce tracking, SEO improvements, and automated email campaigns. The nopCommerce solution delivered clear results: a 112% increase in organic clicks for non-branded terms (71% for branded), a 26% drop in bounce rate, and paid search ROAS that rose from $4.31 to as high as $7.23 (723%).

Dan’s‌ ‌Fan‌ ‌City