Case Study: Central Vacuum Stores achieves 95% growth in organic conversion rate with nopCommerce

Central Vacuum Stores 95% Growth in Organic Conversion Rate After Launching a New Web-store

Central Vacuum Stores, a Fortune 100 eCommerce retailer of vacuum parts, components, and home maintenance products, needed to merchandize and present over 33,000 SKUs in a convenient, fast, and mobile-friendly online experience. Bayshore Solutions selected the nopCommerce platform to address the challenge and serve as the foundation for the new site.

Using nopCommerce, Bayshore built a fully responsive store handling 4,000 product categories and 290 filterable attributes for 30,000+ products, adding Amazon Payments, a custom quoting system, Google Trusted Store integration, single-page checkout, and a focused SEO program (meta tags, schema, link building, copy and keyword optimization). The result: 42% overall conversion growth, a 95% increase in organic e-commerce conversion rate, 98% growth in organic e-commerce revenue (now 38% of total revenue), 70,000+ monthly organic visits, and a 43% rise in paid search conversion rate.

Central Vacuum Stores