Case Study: BestelEasy achieves 35% lower bounce rate and 8% sales growth with nopCommerce

Besteleasy.nl 35% decrease of bounce rate

Besteleasy, a Netherlands-based retailer of electronic gadgets, was struggling with a buggy CMS that caused slow page loads, high bounce rates and a confusing mobile UX. The company chose the nopCommerce platform (implemented by nopExtensions) to provide a simple, secure foundation, improve mobile navigation, and migrate data from MySQL to Microsoft SQL Server with Entity Framework.

Using nopCommerce, the vendor delivered a mobile-first redesign (Bootstrap, AMP, jQuery/AJAX), a code-first EF database migration, an Advanced Search Filter, AfterPay payment integration and several plugins. The relaunch met deadlines and drove measurable gains: 50% longer customer sessions, 35% lower bounce rate, 12% more repeat customers, 8% sales growth and a 30% increase in conversion rate after two months.

Besteleasy