Case Study: Super Liquor achieves hyperlocal eCommerce success with nopCommerce

A Hyperlocal eCommerce Solution for a renowned Liquor Retailer in New Zealand with 170+ stores

Super Liquor, a major New Zealand liquor retailer with 170+ stores, needed a hyperlocal eCommerce experience that mirrored its physical store network online. Working with vendor nopCommerce, the company wanted store-specific catalogs, store information, age verification, recipe promotion, mailer-style browsing, quotation handling, and a faster search experience across multiple regions and subdomains.

nopCommerce delivered a multi-store, subdomain-based solution with region/store selection, location-based store suggestions, an age consent popup, recipe and related-product mapping, a Google Maps-powered store locator, a digital mailer feature, and an Algolia-based search plugin. The project also added support for compliments/comments, party quotes, and franchise enquiries, while improving UI/UX and brand identity across the storefront.

Super Liquor