Case Study: Children's gift seller achieves 8% sales growth and 12% more repeat customers with nopCommerce

8% of sales growth thanks to Advanced campaign functionality

Gift Seller, an online store selling children's gifts with reward‑points purchasing, needed Advanced Campaign Functionality added to their existing nopCommerce 3.80 site. Their brief included affiliate links, the ability to pay with campaign reward points, shipping and delivery-status integration, a personalization carousel and mailing/share options — all on a tight schedule.

Using the nopCommerce platform, Cyber Infrastructure (CIS) built custom campaign registration and sharing, a Personalization Carousel, shipping and delivery plugins, a payment plugin with API/iframe support, and improved product filtering and email handling. The work drove clear results for Gift Seller: 8% sales growth, a 12% increase in repeat customers, 50% longer customer session time, a 50% increase in ROI within three months, ~30% higher conversion rate, and a 35% drop in bounce rate.