Case Study: Y Jewelry achieves 20,000 new users and 37% sales growth with nopCommerce

4 ways to enhance the eCommerce experience Y Jewelry example

Y Jewelry, an online jewelry retailer serving France and India, faced a legacy platform built on a bespoke CMS and AngularJS v1 that lacked features, scalability and easy extensibility. The merchant needed a single, multi-country storefront, deep Bluedart warehouse/WMS integration, an n-level referral/reward program, and an interactive product-suggestion questionnaire — and moved to nopCommerce as the CMS platform to address those gaps.

Athenasoft implemented a modern SPA using Angular 6 with nopCommerce powering the backend, delivering a customized API and 11 plugins (including an import plugin, Tell Me Y questionnaire, reward-chain and Bluedart/WMS integration). The project migrated legacy data (1,374 customers and 4,783 orders, plus product imports), automated inventory and order flows, sped dispatch by ~70%, and enabled ML-driven stock and product recommendations. With nopCommerce at the core, Y Jewelry saw a surge of 20,000 new users in one month and an approximate 37% steady increase in sales, along with lower operating costs and faster order processing.

Y Jewelry