Case Study: NewLine Trophy achieves 150% SEO growth and 50% sales increase with nopCommerce

150% increase in SEO metrics in a three months

Newline Trophy, a long-standing maker and retailer of custom trophies, plaques and awards, needed a much better online experience: a virtual product configurator, thumbnail/component tracking and editable cart items, engraving capture, admin product templates, automated pricing/SEO/shipping rules, UI/UX improvements and a migration from a broken nopCommerce 3.8 site — all implemented as plugin-based features for future upgrades. The vendor nopCommerce was engaged to deliver these capabilities on its platform.

nopCommerce implemented a single, modular plugin solution that added admin product templates, a customer-facing product configurator, in-cart engraving collection, an automated image-regeneration script and a full data migration to the latest nopCommerce version with hosting and caching optimizations. The result was a lossless migration, a faster site, higher conversions and visibility — SEO/site ranking and visits rose about 150% in three months, orders and revenue grew ~50% in three months, and guest/registered customer counts increased roughly 50–70% month-over-month.

Newline Trophy

Michael Whalen

Founder and Chief Executive Officer