Case Study: Autogrill boosts real-time sales insights with Noovle and Google Cloud

Autogrill digitizes 50% of sales data with Noovle and Google Cloud

Autogrill, a leading food and beverage provider for travelers, faced the challenge of providing store managers with delayed daily sales data, which hindered their ability to react quickly to consumer trends and optimize promotions. To address this, they partnered with Google Cloud Premier Partner Noovle and leveraged Google Cloud products like BigQuery to build a real-time sales data application.

Working with Noovle, Autogrill developed the MyStore Sales app, which provides managers with real-time insights into sales and productivity. This solution has digitized 50% of sales data and enabled faster, more reactive decision-making. The measurable impact includes a positive correlation between frequent app use and higher net sales, with top performers seeing a 4% better performance, leading to significant overall gains across their vast number of points of sale.

Autogrill