Case Study: Instabug Achieves 140% Higher Connect Rates and Doubled Meetings with Nooks

How Instabug 2x’d Meetings Booked with Better Data and AI Dialing

Instabug, a mobile performance and stability platform, needed to help its 15-person business development team book more meetings while overcoming low connect rates, high bounce rates, and an inefficient cold-calling process. The team was using Apollo for data quality and looking for a better calling platform, with Nooks AI Dialer emerging as the tool to improve outbound calling efficiency.

By combining Apollo’s contact data with Nooks AI Dialer, Instabug boosted call volume, improved conversation quality, and gave reps a faster, easier way to work through prospects. The results were strong: cold call volume doubled, connect rate increased from 5.5% to 8% (with some BDRs reaching 12%), bounce rate fell from 5.5% to 2.5%, meetings booked were on track to double quarter over quarter, and 100% of BDRs hit their weekly cold-call goals.

Instabug

Chase Langley

Director of Business Development