Case Study: Airbase triples SDR meetings and boosts self-sourced pipeline with Nooks

How Airbase switched from Orum and tripled SDR and AE sourced pipeline

Airbase, a spend management platform, was looking to increase conversation volume while improving one-to-one training so its SDR and AE teams could convert more pipeline. To solve this, Airbase turned to Nooks and its AI-powered parallel dialer and collaborative salesfloor.

With Nooks, Airbase’s reps used the parallel dialer to call more efficiently while managers coached in real time using AI-driven analytics and transcripts. The result was a 3x increase in SDR meetings booked and a rise in AE-sourced pipeline from 30% to 140% of goal, helping Airbase significantly improve self-sourced revenue performance.

Airbase

Carver Marshall

Dir. Sales Development