Case Study: Factored 4x's Pipeline and Scales Meetings with Nooks

Factored broke pipeline records and 4x'd their meeting rate with Nooks

Factored, a sales development team at a remote AI company, needed to improve the output of its three-person BDR team. Before using Nooks, the team was only making about 30 calls per day and booking roughly 15 meetings per month, with “analysis paralysis” slowing down its outbound motion.

By implementing Nooks’ AI dialer and call-coaching tools, Factored turned cold calling into a collaborative team activity and focused reps on higher-quality conversations. With Nooks, monthly meetings grew from 15 to over 60, the team hit 82 meetings in a single month, and Factored generated more pipeline in nine months than in the rest of the company’s history, with a 4x increase in average meeting rate and a 20% meeting conversion rate.

Factored

Kahlil Trocmé

Head of Sales Development