Case Study: Deel achieves day-10 SDR confidence and global outbound consistency with Nooks

Deel builds day-10 SDR confidence and unifies global outbound with Nooks

Deel, a global payroll and HR platform, faced significant challenges in onboarding its sales development representatives (SDRs) and scaling its outbound operations. The company needed to combat imposter syndrome among new hires and overcome the technical failures of its previous tools in international markets like LATAM and EMEA. To address this, Deel partnered with the vendor Nooks.

Nooks provided a collaborative virtual sales floor and AI capabilities that created a safe environment for new hires to practice, leading to confidence by day ten of training. The solution also delivered reliable multi-lingual support for global dialing and automated persistence workflows to eliminate stalled prospects. As a result, Deel seamlessly unified its SDR operations across AMER, LATAM, and EMEA, with reps now spending 80% of their time listening to prospects instead of manual dialing.

Deel